American Cancer Society

Each year, the American Cancer Society hosts one of Chicago’s premier galas, The Discovery Ball, which raises millions of dollars to impact the lives of those affected by cancer. NiKnack Marketing was thrilled not only to help tell an inspirational story through branding the event, but most importantly to partner with an organization whose mission is to free the world from cancer.

Each year, the American Cancer Society hosts one of Chicago’s premier galas, The Discovery Ball, which raises millions of dollars to impact the lives of those affected by cancer. NiKnack Marketing was thrilled not only to help tell an inspirational story through branding the event, but most importantly to partner with an organization whose mission is to free the world from cancer.

Project Category

Brand Strategy

  • Logo development & refinement
  • Identity & Brand positioning
  • Value Proposition development
  • Brand Guidelines
  • Video design, production & editing
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Brand Strategy

Event Management & Employee Engagement

  • Contract Negotiations
  • Registration Sites
  • Membership Association Sites
  • Event Apps
  • Event Branding
  • Video Production & Onsite Support
  • Employee Engagement Campaigns
  • Sponsorship Management
  • Talent Procurement
  • Total Event Logistics
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Event Management & Employee Engagement

Connecting event messaging and design for an experience that brings an organization’s mission to life.

With big shoes to fill going into the 13th year, NiKnack’s talented team brought to life a concept that brought the outdoors inside. This cohesive event theme, Where Hope Grows, encompassed encouraging graphics, connected attendees through storytelling, and even included an invitation when planted…grows!

76%

Improved organic search results ranking

In less than 2 months, the average position of WT Group's website for keywords increased by 76%

35%

Increased unique & repeat site traffic

The number of website visitors
has grown 35% since the
redesign launch

Industry
website design award winner

Recognized by The Zweig Group for Marketing Excellence in the architecture, engineering & construction industry

wtengineering.com

Elevating the brand internally and externally

Managed internal roll-out event to 150+ employees

Launched new intranet site to increase employee engagement

New Conference Exhibits

More efficient content management

The website was built on a new flexible and intuitive content management system (CMS)

Unified online and offline brand identity

We created a cohesive look across all brand assets through the identity transformation

Amplified content effectiveness

We introduced a vibrant color palette and colorful imagery to make content more engaging

Bilingual website and literature

Layouts that feel at home
in both English and Spanish

Targeted industry messaging

Messaging that focused on specific solutions custom to the specific industries

Custom & optimized website

That clearly communicates the brand message and offerings with an SEO-friendly, responsive design

taskinsurancegroup.com

Tradeshow strategy planning

Bold, visual graphics, metrics and font improve brand visibility on the show floor

Named #1 Benefit in Chicago

Innovative Invitation

Seeded paper and when planted, grows wildflowers

Cohesive Theme

That transcended into all assets from signage & print to décor

Connecting to a cause

Through an event tagline

$2.1M

raised from the event

NiKnack Marketing is easily one of the best marketing agencies I have ever worked with in my tenure as an event producer

Recently I worked with their team on 6+ projects in relation to our signature Gala (Discovery Ball) at the American Cancer Society and they were all executed perfectly. They truly brought our vision to life. We are still receiving praise for our “plantable” event invitations that their team conceptualized and produced. The entire team is extremely professional, flexible and most importantly kind.