WT Group

After close to 50 years, WT Group’s leadership team determined it was time for a brand overhaul from their look to their website and online presence. NiKnack created a new brand and logo that not only honors their past, but boldly looks ahead to an even brighter and more successful future. The goal with the website was to create a well-designed and functioning site that reflected the WT Group’s core of engineering and design.

After close to 50 years, WT Group’s leadership team determined it was time for a brand overhaul from their look to their website and online presence. NiKnack created a new brand and logo that not only honors their past, but boldly looks ahead to an even brighter and more successful future. The goal with the website was to create a well-designed and functioning site that reflected the WT Group’s core of engineering and design.

Project Category

Brand Strategy

  • Logo development & refinement
  • Identity & Brand positioning
  • Value Proposition development
  • Brand Guidelines
  • Video design, production & editing
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Brand Strategy

Content & Communications

  • Speech writing
  • Marketing Material
  • Newsletters
  • Press Releases
  • Award nominations
  • Ghostwriting
  • Internal and External Communication Strategies
  • Email Campaigns
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Content & Communications

Digital Platforms

  • Website Development
  • User Experience Design
  • User Interface Design
  • ADA Compliant Websites
  • Digital Strategy
  • Social Media Management
  • SEO
  • Adwords / PPC
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Digital Platforms

Event Management & Employee Engagement

  • Contract Negotiations
  • Registration Sites
  • Membership Association Sites
  • Event Apps
  • Event Branding
  • Video Production & Onsite Support
  • Employee Engagement Campaigns
  • Sponsorship Management
  • Talent Procurement
  • Total Event Logistics
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Event Management & Employee Engagement

We helped a 3rd generation, family-owned and run engineering & design firm rebrand

And take their market presence to the next level through an engaging and emotional launch.

76%

Improved organic search results ranking

In less than 2 months, the average position of WT Group's website for keywords increased by 76%

35%

Increased unique & repeat site traffic

The number of website visitors
has grown 35% since the
redesign launch

Industry
website design award winner

Recognized by The Zweig Group for Marketing Excellence in the architecture, engineering & construction industry

wtengineering.com

Elevating the brand internally and externally

Managed internal roll-out event to 150+ employees

Launched new intranet site to increase employee engagement

New Conference Exhibits

More efficient content management

The website was built on a new flexible and intuitive content management system (CMS)

Unified online and offline brand identity

We created a cohesive look across all brand assets through the identity transformation

Amplified content effectiveness

We introduced a vibrant color palette and colorful imagery to make content more engaging

Bilingual website and literature

Layouts that feel at home
in both English and Spanish

Targeted industry messaging

Messaging that focused on specific solutions custom to the specific industries

Custom & optimized website

That clearly communicates the brand message and offerings with an SEO-friendly, responsive design

taskinsurancegroup.com

Tradeshow strategy planning

Bold, visual graphics, metrics and font improve brand visibility on the show floor

Named #1 Benefit in Chicago

Innovative Invitation

Seeded paper and when planted, grows wildflowers

Cohesive Theme

That transcended into all assets from signage & print to décor

Connecting to a cause

Through an event tagline

$2.1M

raised from the event

NiKnack Marketing is easily one of the best marketing agencies I have ever worked with in my tenure as an event producer

Recently I worked with their team on 6+ projects in relation to our signature Gala (Discovery Ball) at the American Cancer Society and they were all executed perfectly. They truly brought our vision to life. We are still receiving praise for our “plantable” event invitations that their team conceptualized and produced. The entire team is extremely professional, flexible and most importantly kind.